General Motors has shied away from a plan to put the Toyota Camry side-by-side against its new 2008 Chevrolet Malibu in showrooms this fall. Earlier this year, we reported GM wanted consumers to be able to compare the cars at Chevy dealerships, with salespeople making the case for the Malibu.
A similar program is already in effect for the new Saturn Aura. Saturn dealers have Honda Accords and Toyota Camrys in the showroom for customers to compare.
GM has not disclosed the reason for canceling the Malibu comparison program, according to CNN/Money. "It's really been off the table for quite some time," said Nancy Libby, communications manager for Chevrolet.
"We really just didn't think that was the best approach we could come up with," she said.
Source: http://www.leftlanenews.com/gm-scraps-plans-for-malibu-vs-camry-showroom-comparo.html
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