When the 2008 Chevrolet Malibu hits dealerships on November 1st, 2007, GM will be hoping to steal some market away from the Honda Accord and Toyota Camry. However, GM's vice president of vehicle sales, Mark LaNeve, admits that the Camry and Accord owners will be a "tough conquest target."
Source: http://digg.com/tech_news/Chevy_Malibu_ads_will_aim_at_Camry_Accord
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